Gucci pokes fun at counterfeit culture with range emblazoned with the words 'Fake' and 'Not'
They say imitation is the sincerest form of flattery and now Gucci has taken a tongue-in-cheek approach to beat counterfeiters at their own game.
From jackets and jumpers to shoes and bags, the Italian fashion house is selling a range emblazoned with the words 'Fake' and 'Not'.
But the 14-item collection will set shoppers back a lot more than a counterfeit, with prices ranging from £1,460 to £295.
From jackets and jumpers to shoes and bags, Italian fashion house Gucci is selling a range emblazoned with the words 'Fake' and 'Not' (pictured)
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